My Personal Brand and Mission Statement
Well, part of this is sort of a re-post. But different at the same time. I shared my personal mission statement last year about this time of year because it is when I wrote it. Part of the reason I am re-sharing it today is because I am in the process of re-branding myself. I have had a personal brand for a while and last year I made some changes to it but I still never felt like it was fully personal to me. Which is kinda important with a personal brand! Having moved into a new season of my life now seemed like a good time to rework it, so this week I decided to start reworking my brand to better represent me as a whole. I wanted something that reflected me but could be used in all the aspects of my creative work whatever that happens to be. As an Artist, Designer, Writer, Photographer and so many other things I knew it would be important to keep things simple. I have for years shied away from using my name but a year and a half ago I started embracing the idea. The reason I didn't want to use my own name was two-fold. The primary reason was because I never wanted to try and make my own name famous. The other reason is that one day I will take a new name and I didn't want to start over again when that happened. Last year before I started traveling I really had to pray about this because I didn't want to have to come up with some name and have to re-brand when I stopped traveling which I knew would happen eventually. After a lot of praying, I was able to come to a resolution because I realized that this is and will always be my story. No one else can call it their own and for me to not put my name on it would be like not claiming it. As for the other reason, I have decided that as far as my career goes the designer and writer part of me will always be represented as Alicia Zinn. When I take on the role of wife and hopefully one day mother I do plan to take the name of my husband but that portion of my life will be protected from any bit of fame or anything like that in my life. So my public name will be the mane I use now. Especially if I one day write some of those books I know I have in me. But I don't ever want my career or any semblance of fame I could find from it to overshadow my life outside of that. I will always be a Daughter, Sister, Friend and someday will be Wife and Mother before I am an Artist, Writer, Designer, Photographer or anything else! So I think it wouldn't be bad to have a little separation in my life for these things. I know a lot of the things I am saying here are completely hypothetical and may never come to pass but I am making a lot of these choices and thinking this all through in alignment with the Lord and the direction I feel He is taking me in life. So all that to say, over the last few years I tried to re-brand myself using the brand from an old season and just adding my name to it. I am not saying it looked bad or that it wasn't at least representing me. It was but it was representing me from years ago. The Star/A is still something that is close to my heart but it was really from a different time in my life. I still adore the stars and that will never change but that as a symbol of me was incomplete. That was how I initialed things when I used to have to do quality control checks in one of my jobs. But I never thought I would want to sign an art piece or a book with that to represent me. That is why I landed on something that is a little more real when it comes to that aspect. The is the autograph form of my name. I have always preferred this form of my name when signing paintings and other art projects and as I approached the idea it is how I decided I would sign my name as an author. No, this is not my official signature. My official signature is very different and one day it will be even more so different because my name will change. I wanted to share all this with you because I was doing an update on everything and I wanted you to see the new look! I will be adding some different images of the different personal brands I have been through over the last 10 or so years. I am really happy with how this looks. I may do a little bit of refining and some light clean up on it because I vectored pencil so there are some rough edges. But hey life is full of rough edges the little imperfections help make us who we are! Thank you for being a part of making me who I am!